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crafting value proposition

What is a white paper? Lets understand its efforts and pricing for white paper

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  • June 12, 2020June 26, 2022

What is a white paper? Definition and definition of terms. The white word paper comes from English and means “white paper”. White papers were originally used in politics. For example, political action, state financial situation and changes in the law were published. Later on, white papers then prominent  in IT, technology and industry verticals. There… Read More »What is a white paper? Lets understand its efforts and pricing for white paper

Value propositions – Buyer Behavior – Design Thinking

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  • November 7, 2019June 26, 2022

Internet and has empowered your buyer. Your buyer is spending not more than FOUR seconds in their mobile search for content. This 4 seconds swap is fundamentally shaking up the foundations and paradigms of traditional marketing. All your efforts in marketing push have become a marketing monolouge and getting discard in a few seconds. Creating… Read More »Value propositions – Buyer Behavior – Design Thinking