In the present era of constant breakthrough innovations, a majority of the software companies are facing serious challenges. This is due to the fact that poor focus on b2b content marketing their products, which heavily influences their profits and growth prospects. The reasons are many: Organizations are increasingly focusing on creating a ripple in the… Read More »b2b Content Marketing for software products and services
You are at a restaurant on a relaxed Sunday afternoon enjoying a fun meal with your family. Your “smart” phone senses your enjoyment and promptly beeps announcing an email or a WhatsApp message. Only a super important or interesting message can tear your attention away from your entertaining moments. But the message is some plain,… Read More »3 key points for digital marketing to act.
Guaranteed eternal honeymoon period with your target audience through “wow’ focused content writing for sales. We live in a world of constant disruption, where change has become an essential aspect of every realm of life. This trend was catalyzed by the intense digital boom and skills with effective content writing for sales , which empowered… Read More »In a state of perpetual “wow” factor for content writing for sales
Well! as banner says, this article is intended for mature organizations who want to sell technology & software products through digital knowledge & content. It is simply called Content for b2b marketing. Nasscom and other organizations have repeatedly stressed the extensive scope for Indian software products in the global arena, which is currently dominated by… Read More »Content for b2b marketing
Contextual b2b content for digital marketing – the Rudder of a Smooth Sail Down the Digitally Enabled Sales Process During the last NPC held in Bangalore, I attended a seminar by the Mckinsey & Co team – an engrossing session that highlighted various approaches for enabling b2b content for digital marketing and sales. It was… Read More »b2b content for digital marketing