b2b marketing collateral for b2b buying cycle I case studies I whitepaper
The b2b buying cycle of a product or service ranges from a few months to several years. Our prospects are two types: Informed buyers and uninformed buyers. While doing b2b brand building, buying cycle differs from these points. No matter how long the sequence is, there are several phases when you need to turn a… Read More »b2b marketing collateral for b2b buying cycle I case studies I whitepaper