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SaaS product Marketing and learning the Ropes from the SaaS Leaders: SaaS Product Adoption Strategies from Three Industry Forerunners

It’s time to celebrate! As part of SaaS product marketing, as a customer your organization just decided to implement one of the best SaaS products in the market. You are super-sure that this investment will bring in brilliant returns. Now, let’s fast forward to, say, a couple of months from now. You must ideally be… Read More »SaaS product Marketing and learning the Ropes from the SaaS Leaders: SaaS Product Adoption Strategies from Three Industry Forerunners

Why Indian SaaS go to market strategy fails? Challenges of SaaS go to market

http://blog.orgzit.com/3-major-reasons-indian-saas-strategy-failing/ 3 Major Reasons Why Your Indian SaaS Strategy Is Failing By Kartik Dulloo on in Marketing, Productivity The software-as-a-service (SaaS) ecosystem in India is witnessing a tremendous increase in activity in terms of the number of new startups emerging and establishing themselves. There’s a belief within the industry that by 2025, India will become… Read More »Why Indian SaaS go to market strategy fails? Challenges of SaaS go to market

SaaS product sales

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SaaS_sales_lead_generation Few months back, I wrote an article about SaaS product sales. ‘Don’t sell your SaaS product – gift your audience a positive experience of their lifetime!’ This is in continuation of that thoughts and this is about SaaS product sales and its  unique challenges – positioning your business among a competitors who have expertise… Read More »SaaS product sales

Content Marketing for SaaS – the rainmaker for SaaS products

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I was part of a session that covered strategy, technology marketing and sales for a ‘Software as a Service’ (SaaS) organization.  The role of  Content Marketing for SaaS was put across. SaaS did indeed simplify the life of a prospective buyer, making the customer the true king. The answer was indeed simple. All that the… Read More »Content Marketing for SaaS – the rainmaker for SaaS products