In the present era of constant breakthrough innovations, a majority of the software companies are facing serious challenges. This is due to the fact that poor focus on b2b content marketing their products, which heavily influences their profits and growth prospects. The reasons are many: Organizations are increasingly focusing on creating a ripple in the… Read More »b2b Content Marketing for software products and services
SaaS_sales_lead_generation Few months back, I wrote an article about SaaS product sales. ‘Don’t sell your SaaS product – gift your audience a positive experience of their lifetime!’ This is in continuation of that thoughts and this is about SaaS product sales and its unique challenges – positioning your business among a competitors who have expertise… Read More »SaaS product sales
You are at a restaurant on a relaxed Sunday afternoon enjoying a fun meal with your family. Your “smart” phone senses your enjoyment and promptly beeps announcing an email or a WhatsApp message. Only a super important or interesting message can tear your attention away from your entertaining moments. But the message is some plain,… Read More »3 key points for digital marketing to act.
Guaranteed eternal honeymoon period with your target audience through “wow’ focused content writing for sales. We live in a world of constant disruption, where change has become an essential aspect of every realm of life. This trend was catalyzed by the intense digital boom and skills with effective content writing for sales , which empowered… Read More »In a state of perpetual “wow” factor for content writing for sales
Contextual b2b content for digital marketing – the Rudder of a Smooth Sail Down the Digitally Enabled Sales Process During the last NPC held in Bangalore, I attended a seminar by the Mckinsey & Co team – an engrossing session that highlighted various approaches for enabling b2b content for digital marketing and sales. It was… Read More »b2b content for digital marketing
Wow! for technology marketing! A presentation, technology marketing, I attended a couple of months back at the NASSCOM product conclave , Bangalore left a lasting impression on me -it was a 30-min presentation by Mr. JP Rangaswami, Chief Data Officer at Deutsche Bank. He shared with us his thoughts on the power of data, big… Read More »Technology marketing: The art of talking about technology without mentioning technology!
Business owners should write their own content, Surprised? So was I! A haggard business owner promptly responded with these tired words when I introduced myself as a content writer for b2b websites during a recent IT product conclave. I inquired further, intrigued. He explained that he had worked with a few content writers for website … Read More »content writer for b2b website
Choosing a creative partner for B2B technology marketing is a unique challenge. I think that the best way to support my statement is by narrating, a recent painful incident, which taught me a precious lesson and encouraged me to make a list of the key steps a B2B technology provider must consider while choosing creative… Read More »‘So what? What’s in there for me?’ a sure do for B2B technology marketing