Content marketing services for SMEs

3 Minutes read Return on Investment for a marketing campaign is extremely critical for any business to succeed. Especially if you are small scale (Small and Medium enterprises) business, your marketing budget needs to be prudent.  You need to have the right mix of  marketing techniques to reach your target audience. But, how will you […]

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best content marketing

ERP implementation failures – some documented examples

Why Do ERP Implementations fail – How Can You Steer Clear of These Failure Stories? ERP implementations are no longer luxurious bonuses you add to your enterprise wish list. It’s more a necessity if you really want to reach your business goals. But most ERP implementation stories are long-drawn emotional soap operas ridden with delays, […]

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SaaS product Marketing and learning the Ropes from the SaaS Leaders: SaaS Product Adoption Strategies from Three Industry Forerunners

It’s time to celebrate! As part of SaaS product marketing, as a customer your organization just decided to implement one of the best SaaS products in the market. You are super-sure that this investment will bring in brilliant returns. Now, let’s fast forward to, say, a couple of months from now. You must ideally be […]

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go to market

Why Indian SaaS go to market strategy fails? Challenges of SaaS go to market

3 Major Reasons Why Your Indian SaaS Strategy Is Failing 3 Major Reasons Why Your Indian SaaS Strategy Is Failing By Kartik Dulloo on in Marketing, Productivity The software-as-a-service (SaaS) ecosystem in India is witnessing a tremendous increase in activity in terms of the number of new startups emerging and establishing themselves. There’s a belief […]

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b2b Content Marketing

b2b Content Marketing for software products and services

In the present era of constant breakthrough innovations, a majority of the software companies are facing serious challenges. This is due to the fact that poor focus on b2b content marketing their products, which heavily influences their profits and growth prospects. The reasons are many: Organizations are increasingly focusing on creating a ripple in the […]

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b2b lead generation - honey bee

b2b Lead Generation – Razor Sharp Techniques

Getting a honeybee to actually choose a specific flower is what lead generation is all about!  b2b lead generation has been long acknowledged as a key tool in generating interest among the target audience. This is applied well before they actually move forward in their journey down the buying process. However, a reality check reveals […]

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Marketing outsourcing company with a content marketing expertise

Marketing outsourcing company with a focus on content marketing is a crucial differentiator. Content marketing is critical for marketing technology products and related service organizations. Technology companies often tend to follow a technically driven product strategy. They often under-emphasize the need for an effective marketing framework. They often miss a framework that adapts the organization’s […]

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SaaS product sales

SaaS_sales_lead_generation Few months back, I wrote an article about SaaS product sales. ‘Don’t sell your SaaS product – gift your audience a positive experience of their lifetime!’ This is in continuation of that thoughts and this is about SaaS product sales and its  unique challenges – positioning your business among a competitors who have expertise […]

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3 Pointers on Getting Your Digital Marketing Journey Right Back on Tracks

  You are at a restaurant on a relaxed Sunday afternoon enjoying a fun meal with your family. Your “smart” phone senses your enjoyment and promptly beeps announcing an email or a WhatsApp message. Only a super important or interesting message can tear your attention away from your entertaining moments. But the message is some […]

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content writing for sales for wow effect

In a state of perpetual “wow” factor for content writing for sales

Guaranteed eternal honeymoon period with your target audience through “wow’ focused content writing for sales. We live in a world of constant disruption, where change has become an essential aspect of every realm of life. This trend was catalyzed by the intense digital boom and skills with effective content writing for sales , which empowered […]

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