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Content marketing services for SMEs

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3 Minutes read Return on Investment for a marketing campaign is extremely critical for any business to succeed. Especially if you are small scale (Small and Medium enterprises) business, your marketing budget needs to be prudent.  You need to have the right mix of  marketing techniques to reach your target audience. But, how will you… Read More »Content marketing services for SMEs

Envisioning the Destination and Route Map – Go to Market

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Your Organization’s Vision and Mission for go to market A recent, interesting experience had me thinking about a lesson we learnt at the beginning of our entrepreneurial journey – the importance of setting a vision and defining a mission for your go to market strategy. I believed that, by now, with the many thousand articles… Read More »Envisioning the Destination and Route Map – Go to Market

Blog writing for technology companies

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This is a sample Blog writing for technology companies “Why Do ERP Implementations fail – How Can You Steer Clear of These Failure Stories?” ERP implementations are no longer luxurious bonuses you add to your enterprise wish list. It’s more a necessity if you really want to reach your business goals. But most ERP implementation… Read More »Blog writing for technology companies

SaaS product Marketing and learning the Ropes from the SaaS Leaders: SaaS Product Adoption Strategies from Three Industry Forerunners

It’s time to celebrate! As part of SaaS product marketing, as a customer your organization just decided to implement one of the best SaaS products in the market. You are super-sure that this investment will bring in brilliant returns. Now, let’s fast forward to, say, a couple of months from now. You must ideally be… Read More »SaaS product Marketing and learning the Ropes from the SaaS Leaders: SaaS Product Adoption Strategies from Three Industry Forerunners