http://blog.orgzit.com/3-major-reasons-indian-saas-strategy-failing/ 3 Major Reasons Why Your Indian SaaS Strategy Is Failing By Kartik Dulloo on in Marketing, Productivity The software-as-a-service (SaaS) ecosystem in India is witnessing a tremendous increase in activity in terms of the number of new startups emerging and establishing themselves. There’s a belief within the industry that by 2025, India will become… Read More »Why Indian SaaS go to market strategy fails? Challenges of SaaS go to market
In the present era of constant breakthrough innovations, a majority of the software companies are facing serious challenges. This is due to the fact that poor focus on b2b content marketing their products, which heavily influences their profits and growth prospects. The reasons are many: Organizations are increasingly focusing on creating a ripple in the… Read More »b2b Content Marketing for software products and services
Getting a honeybee to actually choose a specific flower is what lead generation is all about! b2b lead generation has been long acknowledged as a key tool in generating interest among the target audience. This is applied well before they actually move forward in their journey down the buying process. However, a reality check reveals… Read More »b2b Lead Generation – Razor Sharp Techniques
Marketing outsourcing company with a focus on content marketing is a crucial differentiator. Content marketing is critical for marketing technology products and related service organizations. Technology companies often tend to follow a technically driven product strategy. They often under-emphasize the need for an effective marketing framework. They often miss a framework that adapts the organization’s… Read More »content for technology products marketing
SaaS_sales_lead_generation Few months back, I wrote an article about SaaS product sales. ‘Don’t sell your SaaS product – gift your audience a positive experience of their lifetime!’ This is in continuation of that thoughts and this is about SaaS product sales and its unique challenges – positioning your business among a competitors who have expertise… Read More »SaaS product sales
You are at a restaurant on a relaxed Sunday afternoon enjoying a fun meal with your family. Your “smart” phone senses your enjoyment and promptly beeps announcing an email or a WhatsApp message. Only a super important or interesting message can tear your attention away from your entertaining moments. But the message is some plain,… Read More »3 key points for digital marketing to act.
Guaranteed eternal honeymoon period with your target audience through “wow’ focused content writing for sales. We live in a world of constant disruption, where change has become an essential aspect of every realm of life. This trend was catalyzed by the intense digital boom and skills with effective content writing for sales , which empowered… Read More »In a state of perpetual “wow” factor for content writing for sales
Well! as banner says, this article is intended for mature organizations who want to sell technology & software products through digital knowledge & content. It is simply called Content for b2b marketing. Nasscom and other organizations have repeatedly stressed the extensive scope for Indian software products in the global arena, which is currently dominated by… Read More »Content for b2b marketing
Wow! for technology marketing! A presentation, technology marketing, I attended a couple of months back at the NASSCOM product conclave , Bangalore left a lasting impression on me -it was a 30-min presentation by Mr. JP Rangaswami, Chief Data Officer at Deutsche Bank. He shared with us his thoughts on the power of data, big… Read More »Technology marketing: The art of talking about technology without mentioning technology!
Don’t sell your SaaS product – gift your audience a positive experience of their lifetime! Gone are the days when Asian Paints sold just paints! Today they offer a wide range of user experiences for sale through their paints. Customers now choose the experience package they prefer – the shades and hues that match their… Read More »Don’t sell your SaaS product – SaaS product marketing perspective