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Call-to-Action Content – Just Do It!

Yes, Nike’s most popular tagline accurately describes the purpose of call-to-action content  in today’s content marketing. A magic term that draws your audience’s attention, tells them what action they need to take next. It summarizes the purpose of your overall content. In today’s content showstopper is clearly the call-to-action content – terms and the phrases… Read More »Call-to-Action Content – Just Do It!

A listener, analyst, planner and visionary – the 4-stroke content writer for b2b websites

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Content writing in the field of eCommerce, b2b and technology marketing has unique challenges – positioning your business among hundreds of other competitors who have expertise similar to you is by far the biggest hurdle. Additionally, content writer for b2b websites have to determine what your business’ true market value is and how your buyers… Read More »A listener, analyst, planner and visionary – the 4-stroke content writer for b2b websites

Content Marketing for SaaS – the rainmaker for SaaS products

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I was part of a session that covered strategy, technology marketing and sales for a ‘Software as a Service’ (SaaS) organization.  The role of  Content Marketing for SaaS was put across. SaaS did indeed simplify the life of a prospective buyer, making the customer the true king. The answer was indeed simple. All that the… Read More »Content Marketing for SaaS – the rainmaker for SaaS products

‘So what? What’s in there for me?’ a sure do for B2B technology marketing

Choosing a creative partner for B2B technology marketing is a unique challenge. I think that the best way to support my statement is by narrating, a recent painful incident, which taught me a precious lesson and encouraged me to make a list of the key steps a B2B technology provider must consider while choosing creative… Read More »‘So what? What’s in there for me?’ a sure do for B2B technology marketing