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Value proposition writing

Value proposition writing must be clear and precise.

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In this marketing clutter, what’s your value proposition? Is it working well?  Is your ‘USP’ really working? Are you measuring it? Do you have a value proposition writers in your organization?  Who actually does value proposition writing? Does he/she know how to translate your intrinsic and core values to the audience? Looks at some questions… Read More »Value proposition writing must be clear and precise.