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Value propositions – Buyer Behavior – Design Thinking

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  • November 7, 2019June 26, 2022

Internet and has empowered your buyer. Your buyer is spending not more than FOUR seconds in their mobile search for content. This 4 seconds swap is fundamentally shaking up the foundations and paradigms of traditional marketing. All your efforts in marketing push have become a marketing monolouge and getting discard in a few seconds. Creating… Read More »Value propositions – Buyer Behavior – Design Thinking

Don’t sell your SaaS product – SaaS product marketing perspective

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  • October 1, 2015May 16, 2022

Don’t sell your SaaS product – gift your audience a positive experience of their lifetime! Gone are the days when Asian Paints sold just paints! Today they offer a wide range of user experiences for sale through their paints. Customers now choose the experience package they prefer – the shades and hues that match their… Read More »Don’t sell your SaaS product – SaaS product marketing perspective