What are the steps taken by b2b digital marketing consultant to increase brand recall?
A marketing consultant will be passionate about the world of marketing, digital and technologies associated with marketing. A consultant will always be curious about the tech-trends. He will make sure to continuously update his professional knowledge in a field in digital marketing. With digital and internet penetration, many companies are forced to rethink their entire marketing process. b2b digital marketing consultant can explore various opportunities to build a brand for his/her client organisation.
The First Step is To Conduct An Audit Of The Existing Brand
It is to study the current digital situation of the company and the associated needs. The consultant examines the digital and non-digital marketing activities that are currently working. b2b digital marketing consultant can do an internal and external brand audit. Consultant verifies with the marketing activities with the vision of the company. He/She will audit the market situation of the company, competitive landscape, as well as all the factors that can be hindering marketing brand recall.
What is Brand?
The brand is a name and a set of distinctive signs that have power in the market. Brand will give meaning to products and creating the perceived value for the customers and the economic value. A Reliable and effective branding, remarkably coherent in terms of visual and editorial expressions, is needed. Let us understand what the marketing techniques and tools used by a b2b digital marketing consultant for brand building.
1. Marketing Models
He may use SWOT, Porter 5 Forces, Value mapping, Value proposition mapping and marketing budgeting with effective ROI
2. Creation Of Digital Strategy For Brand Building
Resulting directly from the audit, the consultant studies the marketing processes and strategy in place. The consultant may apply various market tactics such as AIDA, AIDSL, Funnel Management, CRM strategy and process documentation.
3. Implementation of Strategy
The consultant uses all the resources offered by the new technologies, as well as by the main web marketing tools
4. Review of Results
b2b digital marketing consultant must know the latest marketing techniques, analytical tool and web tools to provide relevant advice to its customers. Now web marketing and most IT tools are in no way reserved for large companies. Small and Medium companies can also implement. At the same time, their implementation cost has dropped dramatically, making them truly accessible to all.
b2b digital marketing consultant has a real role in promoting and brand. His/Her effective role and promotion of the brand can transform the organisation by creating superior value. This created value will further enhance business revenue, better profitability, growth and sustenance.