Content marketing


‘So what? What’s in there for me?’

25 Feb 2015, Posted by addkraft in Content marketing

Choosing a creative partner for B2B technology marketing is a unique challenge. I think that the best way to support my statement is by narrating, a recent painful incident, which taught me a precious lesson and encouraged me to make a list of the key…

Top brands and right content

02 Feb 2015, Posted by addkraft in Content marketing

Nowadays, traditional advertising options themselves require advertisements to survive competition! With the advent of several alternate modes of using content – contextual and strategic – alternate modes of building brand recognition are gaining importance as preferred options for premium brands. So what does it take…

Content – the kingmaker of any business

27 Jan 2015, Posted by addkraft in Content marketing

  “Knowledge is power” is one of the most powerful and inspiring quotes that has been instrumental in creating many success stories across centuries. What better source of knowledge than content! Content encompasses the written word, images, and enlightening conversations delivered through diverse media such…