Why content writing for software products and services is unique?03 Mar 2019, Posted by Content marketing in
Meaningful and Persuasive Content writing for software products is very much needed. Software products are unique to every software development firm. There is always a ‘wow’ factor that is associated with the products. Original author or product managers only knows about it values. However, not many do not detailed value proposition exercise and actually showcase their product to their customers in the right way. In the digital marketing IT world, their ‘content’ is the ultimate weapon that differentiates, but many times fails to deliver the the intrinsic values and messages that is intended to be delivered.
Its not above SEO or Ranking:
When a customer types in certain keywords, if your product ranks on the first page of the search engine you definitely have a chance to get noticed. However, even after ranking, the bounce rate is high, low visibility, not able to distinguish and value it, is a matter of concern.
Why does this happen?
Poor quality content that fails to give the correct information and detail about your product.
How do you create a buzz with the right persuasive content?
While Content writing for software products, creative content that provides values has an incredible power to bring out the best in your product. A good product copy can be hard to write if not charted properly.
Identifying your target audience is a must while writing about your software product. Whether it is the end consumer or a business/company, there has to be a definite audience attached to your product.
When you address your audience, writing in an active tone helps to make your content more personal. Define your product in every detail to help your customer understand the ‘why’, ‘what’, ‘how’ of your product.
Using simple language to describe the product will help them to understand and relate to your product better. Using too many technical jargons, when they are not required, will steer your target audience away from your product.
Your subject knowledge should reflect aptly through your product description. There is a thin line between lame content and good content. You need to address the audiences’ need while writing the content.
For example- ‘A fitness tracker to enhance your health goals and fitness regime’ is better than ‘fitness tracking for your healthy life’. An apt software product ready for go-to-market, should display the message in minimal words with maximum output.
Product benefits & values
If you fail to highlight the product benefits and values through your content, you have lost your market. Persuasive content showcased in different types of content, is one that understands an audiences’ needs and helps them relate to this product better than others.
‘Grammar checking tool for your grammatical errors’ will sound less appealing than ‘Grammar tool to help you write better’. The latter highlights the benefit you will have as a user.
Your software product descriptions or content writing for software products should highlight the buyers intent rather than your intent of simply having a sale. Write persuasive and meaningful content that not only highlights your domain knowledge but also caters to your audience perfectly.