SaaS business Tag


Why Indian SaaS strategy fails? Challenges of SaaS technology marketing

12 Oct 2017, Posted by addkraft in Technology Marketing

http://blog.orgzit.com/3-major-reasons-indian-saas-strategy-failing/ 3 Major Reasons Why Your Indian SaaS Strategy Is Failing By Kartik Dulloo on in Marketing, Productivity The software-as-a-service (SaaS) ecosystem in India is witnessing a tremendous increase in activity in terms of the number of new startups emerging and establishing themselves. There’s a…

SaaS product sales

01 Jun 2016, Posted by addkraft in Content marketing

SaaS_sales_lead_generation Few months back, I wrote an article about SaaS product sales. ‘Don’t sell your SaaS product – gift your audience a positive experience of their lifetime!’ This is in continuation of that thoughts and this is about SaaS product sales and its  unique challenges…

Content – the rainmaker for SaaS products

18 Jun 2015, Posted by addkraft in Technology marketing

A few years back, I attended a sales strategy session where many experienced strategic thinkers brought together their 15-25 years of ERP brilliance and sales experience to find a solution to an ever-concerning problem – building the perfect strategy to acquire and retain “best-fit” customers….