technology marketing Tag


Why Indian SaaS go to market strategy fails? Challenges of SaaS go to market

12 Oct 2017, Posted by addkraft in Technology Marketing

http://blog.orgzit.com/3-major-reasons-indian-saas-strategy-failing/ 3 Major Reasons Why Your Indian SaaS Strategy Is Failing By Kartik Dulloo on in Marketing, Productivity The software-as-a-service (SaaS) ecosystem in India is witnessing a tremendous increase in activity in terms of the number of new startups emerging and establishing themselves. There’s a…

Marketing outsourcing and writing intelligent code

22 Jul 2016, Posted by addkraft in Technology marketing

Marketing outsourcing with a focus on intelligent content marketing is a crucial differentiator for technology product organizations. Technology companies often tend to follow a technically driven product strategy that often under-emphasize the need for an effective marketing framework to adapt the organization’s direction of growth to match a constantly…

SaaS product sales

01 Jun 2016, Posted by addkraft in Content marketing

SaaS_sales_lead_generation Few months back, I wrote an article about SaaS product sales. ‘Don’t sell your SaaS product – gift your audience a positive experience of their lifetime!’ This is in continuation of that thoughts and this is about SaaS product sales and its  unique challenges…

Digitally Enable Your Business through Content Marketing

16 Jan 2016, Posted by addkraft in Technology marketing

Well! as banner says, this article is intended for mature organizations who want to sell technology & software products through digital knowledge & content. Nasscom and other organizations have repeatedly stressed the extensive scope for Indian software products in the global arena, which is currently…